Content & Digital Manager

INCISE is at the forefront of decorative concrete solutions and microcement in East Africa, building a brand that architects, designers, contractors, and construction professionals actively seek out. To accelerate that growth, the company is hiring a Content & Digital Manager in Kampala — a strategic role that blends content leadership, organic growth expertise, and compelling brand storytelling to cement INCISE’s authority in a technical market.

Key Responsibilities

• Own and execute the content strategy for the INCISE website, blog, and technical resource libraries, aligning all output with SEO objectives and lead generation targets.
• Plan and manage editorial calendars that balance audience value with commercial priorities.
• Write and commission high-quality content including technical guides, case studies, email campaigns, product sheets, and specification packs for architects and applicators.
• Define and lead the keyword strategy; implement SEO best practices across all digital content to grow organic visibility, traffic, and engagement.
• Track organic performance metrics and make data-informed adjustments to content tactics.
• Establish and maintain INCISE’s brand voice across all digital channels, creating content that resonates with architects, contractors, developers, and designers.
• Manage the end-to-end editorial workflow from brief through to publication, collaborating with designers, videographers, and external content partners.
• Uphold consistency in editorial standards and brand positioning across all online touchpoints.
• Monitor content performance indicators — including engagement, downloads, traffic, and conversion — and produce regular reports to guide strategic decisions.

Requirements

• Proven experience as a strategic content leader with a growth mindset and a track record in SEO-driven content programmes.
• Demonstrated ability to own a brand’s digital authority from strategy through execution.
• Skills in content strategy, digital growth, storytelling, SEO, and editorial process management.
• Capable of thinking at both a conceptual level and executing with precision and attention to detail.
• Creative, curious, and results-oriented with a passion for measurable organic impact.
• Bachelor’s degree or equivalent relevant qualification.

How to Apply

Submit your application through the employer’s official application page: https://incise.ug/jobs/content-digital-manager-18.