Premier League returns and Arsenal sense opportunity with rivals in flux

New managers galore suggest many of the usual suspects will struggle to dethrone the champions, but their own hunger could be the key

Mikel Arteta wants to get his messaging absolutely right. According to him, Arsenal are not about to defend their Premier League title. They are set to attack another one.

Remember Win the dog, who the manager brought in to the club’s training ground a few years back? She must now be called “Won”. But it is when Arteta quibbles over another bout of semantics that he highlights why he is entering the new season with such energy and optimism.

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