Head of Commercial

• Develop and carry out commercial strategies aligned to the company’s vision, annual plans and growth goals.
• Drive profitable revenue growth, market share and customer acquisition across Uganda.
• Identify new business opportunities, market trends and ways to introduce and expand products.
• Build annual sales budgets, forecasts, pricing recommendations and commercial plans, and monitor business performance.
• Provide market intelligence and competitor analysis to support management decisions.
• Represent the company with customers, partners, regulators and other key stakeholders.
• Lead General Trade, Modern Trade, Institutional Sales, Key Accounts and Distributor Management nationwide.
• Recruit, develop and manage distributors for full market coverage and product availability.
• Negotiate commercial agreements, pricing, promotions and trading terms.
• Lead product launches, market expansion and trade marketing, and work with Supply Chain, Finance and Operations on forecasting, stock, credit control and working capital.
• Build and coach a high-performing commercial team and report performance against budgets and KPIs.

• Bachelor’s degree in Business Administration, Marketing, Commerce or a related field; professional qualifications in sales and marketing are an added advantage.
• Proven experience in FMCG, preferably food and beverage.
• Experience developing and growing distribution brands, with a strong grasp of last-mile distribution.
• An entrepreneurial, self-starting mindset and the ability to work independently while collaborating across teams.
• Experience building a department or business function from the ground up is an added advantage.
• Strong understanding of the Ugandan market, including consumer behaviour, distribution channels and competition.

Apply through the employer’s official page: https://www.flexi-personnel.com/.